Global Interest in Sports and Fitness Rises with the World Cup

Consumers worldwide are becoming increasingly aware of the benefits of exercise and fitness due to alarming obesity rates and the dangers of sedentary lifestyles and poor diets. For example, according to a recent Euromonitor survey of its global network of analysts, only three percent said they never exercise. With the World Cup in the global spotlight, consumers will be focusing even more on sports and spending on sports apparel and equipment, including new technology such as fitness and activity trackers. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.