Global + Local Marketing: Carolyn Lane and Stef Nicholson

We’re looking at Franchising – especially Marketing a Franchise – through the Global AND Local lens all at the same time! Our guests today are from Lift Brands: Carolyn Lane, US Director of Marketing and Stefanie Nicholson, Marketing and Communications Manager, Asia Pacific.  We discuss how technology and video communications have kept their brands moving forward during the pandemic plus trends in the fitness category and for franchise development for the rest of 2020 and 2021.   Thanks to Social Joey, Franchise Dictionary Magazine, and OneUpWeb.