Global Marketing and Communications with Beth Comstock

from Market Edge with Larry Weber · host WebmasterRadio.FM

General Electric CMO Beth Comstock discusses the future of global marketing and communications plus she gives insight about the kind of struggle that CMOs deal with when it comes to advocating change and developing new marketing plans.

Episode metadata supplied by the publisher feed · Published Sep 30, 2008

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Global Marketing and Communications with Beth Comstock

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