Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailBryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Johnson met with Bryce Boothby to discuss the brand’s My McDonald’s reward program, the technology and challenges involved in launching an international program, and the changing dining landscape.

Episode metadata supplied by the publisher feed · Published Apr 27, 2022

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Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

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