Global Tech and Selling to Enterprise with André Christ

Today I’m joined by CEO and founder of LeanIX, André Christ. André begins by describing his business, and then explains how his experiences working in large enterprise inspired him to build a product that would help businesses catalogue their software and optimize their portfolios. André offers advice for companies desiring to sell primarily to enterprise and expounds on the his experience with the differences between traditional enterprise and large enterprise. We discuss LeanIX’s transition to become a global company based in Europe, and conclude our talk with some advice from André to potential founders. Highlights:André describes his his company LeanIX (00:48)The experiences that led André to found LeanIX (2:50)LeanIX’s decision to focus on enterprise customers (7:45)Advice for companies that want to focus on selling to enterprise (9:47)The difference between traditional enterprise and very large enterprise like Amazon (15:19)Transitioning to becoming a global company based in Europe (19:49)The surprisingly fragmented world of global tech (24:50)LeanIX’s decision to expand into other products (26:30)André’s advice for anyone considering starting a company (27:57)André shares about scaling mistakes and how LeanIX has learned from them (31:48)Links:AndréLinkedIn: https://www.linkedin.com/in/andrechrist/Twitter: https://twitter.com/christ_andreCompany: https://www.leanix.net/