Global Trends in Apparel for 2012

Apparel retailers will feel increased pressure to recover margins following strong discounting in 2011. Magdalena Kondej, head of apparel research at Euromonitor, says most stores will focus on strengthening margins in 2012, which will most likely lead to increased prices.  From the consumer perspective, this doesn’t seem like a good proposition, so apparel brands which did the best in 2011 and won’t have to raise prices as much are set to gain the most shares in 2012.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.