Global Urbanisation Creates Opportunities and Challenges

Urbanisation is one of the most important demographic trends, states Media Eghbal, Country Insight Managing Editor at Euromonitor International. The world is experiencing the fastest urbanisation rate in history due to agricultural automation and rural consumers looking for better opportunities in large cities. Urbanisation brings challenges including pollution, traffic congestion and a strain on public services despite job creation in construction, property development and urban planning. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.