Globalization and its Effects on the Music Market

In this episode, we explore how globalization is reshaping the music industry, from streaming and global touring to niche communities and AI-driven innovation.Joined by Tomas, a music technology and marketing expert with experience at Nettwerk, Warner, Sony, and Stomp NL, we discuss how artists can build sustainable international careers while staying true to their local identity. Discover insights on glocalization, audience growth, and the future of music in an increasingly connected world.