Globetrottin ADs - S4E18 - Marketing the Front Porch

A topic that can be very important for entire school communities but often gets pushed to the back burner is the focus of this episode where we are joined by Julien Draghi the Athletics Director at AIS Vilnius in Lithuania. The marketing of our Athletics and Activity programs can have a mammoth effect on the students and staff already in our school but also help us bring even more through the door. A few episodes ago we had on Carol, Rich and Mike to talk about their book "Leadership with Legacy" (click HERE to check it out) and one of their favorite chapters is called the Front Porch meaning that Athletics is normally the first thing people see and come into your school for like the front porch of a house. Nick, Matt and Julien talk about not only the importance of keeping up the appearance but also how you can do it. They use AIS Vilnius as a focal point of the conversation because of the tremendous amount of work Julien (and his wife) have done in the past year to elevate the level of pride at AISV but also its status in the local community. Please check out the some pictures and logos of AISV HERE Also their School Instagram HERE and their AISV merch website Thank you to our sponsor Kukri Sports! Please check them out HERE To connect with Matt & Nick and find out more… Visit their website: GlobetrottinADs.com Email them: [email protected] Twitter: twitter.com/Nick_GTADs & twitter.com/MattF Facebook: https://www.facebook.com/GlobetrottinADs