"Glocal" - Multilayered Consumer Buying Preferences
from Euromonitor Podcasts Hosted by Euromonitor International
In this episode of Globalcast, Daphnie Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term "glocal" and how it relates to multilayered consumer buying preferences. Learn about: What 'glocal' means What is moving consumers to favour local consumption? What kinds of local purchasing choices are consumers making in 2011? Why it is important for brands to recognise global consumption Which type of consumption appeals to emerging markets? Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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In this episode of Globalcast, Daphnie Kasriel, Countries and Consumers Research Editor at Euromonitor discusses the term "glocal" and how it relates to multilayered consumer buying preferences. Learn about: What 'glocal' meansWhat is moving consumers to favour local consumption?What kinds of local purchasing choices are consumers making in 2011?Why it is important for brands to recognise global consumptionWhich type of consumption appeals to emerging markets?Lots of brands claim to be num...
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