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Glossario E-commerce e Web Marketing: CPC, CPM, CTR, PPC, CPA, CPS, CPL episode artwork

Jan 2, 2018 4 min

Glossario E-commerce e Web Marketing: CPC, CPM, CTR, PPC, CPA, CPS, CPL

from Scuola Ecommerce - Il Podcast Hosted by Scuola Ecommerce

Vediamo alcuni termini legati alla pubblicità a pagamento: CPC : cost per click - costo ad ogni click , le campagne pay per click PPC: Pay per click , sono le campagne adwords o facebook ads dove si paga a click CPM : cost per mille , costo per mille impressions cioè visualizzazioni di un annuncio o banner (se costa un sito partner ti propone 20€ CPM) CPI : cost per singola impression - spesa totale / numero impression CTR: click-through rate - percentuale di click , importante, tasso che misura efficacia di una campagna o interesse degli utenti verso il messaggio - > vedi 100 e click 1 = 1%CTR CPA: Cost per action o cost per acquisition - costo per singola azione - 1000€ spesa pubblicitaria / 100 azioni =10€ ad azione CPS: cost per sale, per vendita CPO : cost per order CPL: cost per lead - per registrazione o iscrizione alla newsletter Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/

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Glossario E-commerce e Web Marketing: CPC, CPM, CTR, PPC, CPA, CPS, CPL

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