Glossy Magazines

What does it take to run a glossy magazine? Two editors speak to Kim Chakanetsa about celebrities, gossip and the power of true life stories. Betty Irabor launched her magazine, Genevieve, in Lagos 13 years ago, with the aim of inspiring other women to believe in themselves. Her publication is described as Nigeria's leading inspirational and lifestyle magazine. She's even got her daughter involved, first as a teen columnist, now as Assistant Editor. She says that in recent years the website has become more important than the printed edition. But it's still the Lagos elite that set the trends in her fashion pages. Mamen Sanchez Perez is editor of Hola Mexico and deputy editor of Hola Spain, both part of the Hello Magazine family. She shares her memories of her grandparents, who first launched Hola Magazine in Barcelona in the 1940s, with the aim of bringing more respect and integrity to the gossip pages. That family ethos carries through to the present day - and Mamen's grandmother still plays an active role in the business. Image: (L) Betty Irabor and (R) Mamen Sanchez Perez Credit: (L) Genevieve Magazine and (R) no credit