Glow Recipe's Sarah Lee and Christine Chang: 'We've expanded past being defined as a K-beauty brand'

When Sarah Lee and Christine Chang joined forces to start Glow Recipe in 2014, they wanted to find their own way to introduce the US consumer to Korean beauty. Now, fast-forward five years, Glow Recipe features 30 different brands, Chang and Lee have created their own private label products and their brand is preparing for international expansion. "I think a lot of brands are discovering Glow Recipe's skincare, and they don't realize that we're K-beauty inspired, or a K-beauty brand" said Chang. "They just discover us as a fun skincare brand that they see on social, or they heard about us through Sephora. Because of that approach, I think we've grown to a place where we're reaching a very diverse customer base. K-beauty, for us, is always something that will be a part of the approach in that holistic, enjoyable approach to skincare, but we've kind of expanded past being defined as a K-beauty brand." On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Sarah Lee and Christine Chang, the co-founders and co-CEOs of Glow Recipe, to discuss creating their own products, their plans for expansion into Germany and beyond, and how they turned an LA mattress store into an influencer activation.