GM Lost $11 Billion on EVs Nobody Wants: The Innovation Trap Killing Detroit

Ford burns $40,000 on every electric truck they sell. GM spent $35 billion on EVs nobody's buying. In this episode, Emma Reid breaks down how Detroit's innovation obsession became a $50 billion mistake that's reshaping the entire auto industry. What if chasing every shiny new technology actually kills companies instead of saving them? Emma connects the dots between automaker desperation, consumer reality, and the hidden costs of trying to innovate your way out of trouble. 🎯 What You'll Learn: • Why Ford loses more money per truck than most people make in a year • The real reason GM's massive EV bet isn't paying off (hint: it's not the technology) • How Tesla went from 19% profit margins to barely scraping 8% • Why $48,000 average car prices are creating a buyer rebellion 👤 Perfect for: lifelong learners and anyone passionate about personal growth who wants to understand why major companies make seemingly irrational decisions with billions of dollars. 📍 Chapters: [00:00] Emma Reid introduces the $40,000 truck problem [01:30] GM's $35 billion gamble and what went wrong [04:00] Tesla's margin collapse and the price war reality [07:00] Why consumers stopped buying the innovation story [10:00] The hidden psychology of corporate innovation traps [12:00] What this means for your next car purchase 🔔 Never miss an episode: Follow The Invisible Hand on Spotify and turn on notifications. New episodes drop daily, your next favorite insight is one tap away. 🔍 Topics: electric vehicles, automotive industry, innovation strategy, corporate finance, consumer behavior Get new episodes at The Invisible Hand ----------- Keywords: interest rates, market analysis, economic concepts Learn more about your ad choices. Visit megaphone.fm/adchoices