📍 GMB → Instagram: The 9-Post Launch & $10/Day DM Ads That Book Clients - 67

If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings.What you’ll learn:Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer keywords, descriptions, and posting cadence.Use IG as your ‘website’: optimize bio with lash keywords, align name/handles across platforms, and drop the same IG link into GMB, FB, and directories.The 9-post rule: what your first grid should include (before/afters, social proof, offer, FAQs) before running any ads.High-leverage IG features: feed for authority, Stories for trust, Highlights for testimonials/services, pinned posts for your main offer, Reels for reach, DMs to close, Lives for Q&A.Easy ad setup (Boost that works): target by city/ZIP + women 25+, objective = More messages, simple before/after creative, clear CTA (“DM for details”).Offer strategy: beat competitors’ intro deal without undercutting your brand; promo on the full set, or discount the first refill depending on calendar capacity.Math that matters: client LTV (e.g., $2,200/year scenario) so a $300 monthly test budget makes sense—and how to judge results beyond vanity metrics.Facebook made simple: connect your FB Page so every IG post cross-publishes—no extra work.Consistency plan: daily micro-posts, repurpose Reels to GMB/FB, and keep your grid fresh so Google/clients see you’re active.Quick start checklist:Claim/optimize GMB → add photos, short videos, services, IG URL.Create/optimize IG business account → bio keywords + city, pin offer.Post your first 9.Boost the promo post ($10/day) → objective: messages.Close in the DMs with a simple script and collect Google reviews after every visit.Subscribe, share with a lash friend, and tag us with your first 9-post grid—we’ll feature our favorites.Connect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes