GMH Hotels: Hyatt Lifestyle Loyalty, Hilton Refresh & Airport Gold Squad

This week on GMH Hotels, Sarah Dandashy and Steve Turk unpack some of the biggest moves in travel and hospitality. Hyatt expands its loyalty program into lifestyle perks, while Hilton reimagines its 106-year-old flagship brand for a new generation of guests. In Las Vegas, a closed Strip hotel is auctioning off iconic memorabilia, raising questions about preservation and reinvention in hospitality. The crew also covers Ryanair’s return to major OTAs, Hertz’s furry new “Gold Squad” delighting airport travelers, and the controversy swirling around Southwest Airlines’s new plus-size seating policy. With industry shake-ups across airlines, hotels, and guest experiences, this episode takes a closer look at where loyalty, design, and customer connection are heading next. Follow the Hosts: Steve Turk – ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ Sarah Dandashy –⁠ ⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ Connect with Skift: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠⁠ Subscribe to ⁠@SkiftNews⁠ and never miss an update from the travel industry.