EPISODE · May 13, 2026 · 33 MIN
GMH Hotels: Is Hospitality More Fragile Than It Looks?
from Good Morning Hospitality · host Skift
On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength for long-term stability? From luxury demand and premium travel to pricing power and loyalty, the industry may be more vulnerable than executives want to admit. They also explore why Hilton and Marriott International CEOs cannot agree on what kind of economy the industry is actually in, TikTok’s new push into turning travel videos into bookable inventory, and OpenAI’s latest move to operationalize AI deployment across travel companies through the team behind Virgin Atlantic’s AI concierge. This episode is presented by Plusgrade & Bilt. Visit plusgrade.com to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.
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GMH Hotels: Is Hospitality More Fragile Than It Looks?
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