GMH Hotels: The Metric That Broke Hotel Strategy

On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how the hotel industry measures success, where capital is flowing, and who controls the information guests use to make decisions. The conversation opens with a new Skift analysis arguing that net unit growth, the metric every hotel brand has been racing to win for a decade, may have been the wrong measure all along. From there, Sarah and Steve get into Minor International's plan for a $1 billion hotel REIT spanning its NH Hotels & Resorts, Anantara Hotels & Resorts, and Minor Hotels assets, and what a major Asian-originated hotel capital raise signals about where global hospitality investment is heading. They also unpack Google's acquisition of Spirit Airlines' reservation data from bankruptcy to train its AI hospitality recommendations, and close with what the rise of creator travel content and Substack travel newsletters tells hotel marketers about where traveler trust actually lives now. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StayFi⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. If you’re ready to start turning today’s guests into tomorrow’s direct bookings, head to stayfi.com/goodmorninghospitality and use code GOODMORNINGHOSPITALITY to get 50% off your first three months. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more for GMH listeners!