EPISODE · Jun 17, 2026 · 35 MIN
GMH Hotels: Why an Airline Just Bought a Hotel Company for $843 Million.
from Good Morning Hospitality · host Skift
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Steve Turk and guest host Katie Cline break down a week where consolidation is happening at every layer of the hotel industry at once. The conversation opens with NORWEGIAN AIR UK LIMITED's $843 million bet to acquire Nordic Leisure Travel Group AB Group and own the entire travel value chain from flights to hotels. The number that explains the deal: NLTG's owned hotels are 25% of its holiday volume but 60% of its gross profit. From there, Steve and Katie dig into IHG Hotels & Resorts' CEO, making the case that eight years of tech investment is finally showing up in franchisee margins, and close with RealTime Reservation's acquisition of STAY and what unified ancillary revenue tech actually means for total RevPAR. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
What this episode covers
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Steve Turk and guest host Katie Cline break down a week where consolidation is happening at every layer of the hotel industry at once. The conversation opens with NORWEGIAN AIR UK LIMITED's $843 million bet to acquire Nordic Leisure Travel Group AB Group and own the entire travel value chain from flights to hotels. The number that explains the deal: NLTG's owned hotels are 25% of its holiday volume but 60% of its gross profit. From there, Steve and Katie dig into IHG Hotels & Resorts' CEO, making the case that eight years of tech investment is finally showing up in franchisee margins, and close with RealTime Reservation's acquisition of STAY and what unified ancillary revenue tech actually means for total RevPAR. This episode is presented by Cloudbeds & Bilt. Visit cloudbeds.com/gmh to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit https://stayfi.com/goodmorninghospitality/ to learn more.
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GMH Hotels: Why an Airline Just Bought a Hotel Company for $843 Million.
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