GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire? episode artwork

EPISODE · Jan 10, 2014 · 6 MIN

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

from BakeryAndSnacks Podcast · host William Reed Ltd

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?

Episode metadata supplied by the publisher feed · Published Jan 10, 2014

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GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

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