GMS 121 - How 63,000 Questions Led to the Band-Aid Slogan and How it Applies to Marketing with Dr. Sharon Livingston

Sharon Livingston President & Founder of The Livingston Group for Qualitative Research is sharing her top marketing success story when she worked at Johnson & Johnson. Sharon interviewed over 60,000 people and used Myers-Briggs and the Burkman Assessment to dive deep into consumer motivation. Learn how Sharon helped uncover one of Band-Aid’s best slogans in marketing history. Get stuck on Sharon and tune in for this week’s episode of the Garlic Marketing Show!What You'll Learn:How to future-proof your careerHow to be a pro intervieweeThe right questions to ask as an interviewerThe important feeling you have to convey to intervieweesHow to get authentic answers from others Using personality tests to improve your business and marketingWhat to do when you feel adrift in your careerThe Band-Aid Slogan Hosted on Acast. See acast.com/privacy for more information.