GMS 35 - Does Your Marketing Focus on Wants or Needs: Intention vs. Attention

Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis. What you’ll learn: The difference between intention and attention based marketing Why you need to overcome your customer's alibis How stories can be used to move someone from attention to intention Hosted on Acast. See acast.com/privacy for more information.