GMS 50 - How to Position Your Business to Make the Market Come to You

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design. What you’ll Learn Why introducing a product into an existing market can be a risky decision How to use category design in your business How to make people want your solution Hosted on Acast. See acast.com/privacy for more information.