GMS 85- The Power of Customer Stories with Rick Cesari

Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials. What you’ll learn: Building a Brand’s Foundation Positioning Strategies in Marketing Basic Formula for Infomercials, and Omnichannels   Connect with Rick: http://cesariignite.com/ 5 Keys to Building a Brand Buy Now Rick Cesari Links and Resources: Iangarlic.com/plan Garlicface.com     Hosted on Acast. See acast.com/privacy for more information.