EPISODE · Apr 6, 2021 · 2 MIN
GM’s $9,000 Pickup
from IEN Radio · host Eric Sorensen
For years, automakers have increased their focus on trucks and SUVs as much for their higher profit margins as the heavy demand from car buyers.Even the cheapest trucks in the North American market will set you back more than $25,000, and the prices for a leading pickup with all the bells and whistles — say, a Chevrolet Silverado High Country from General Motors — start at more than double that amount. An ocean away, however, GM is apparently much more interested in reaching the entry-level truck buyer.Motor1 reports that Wuling, a joint venture between GM and China’s SAIC Motor, unveiled its debut pickup with an initial price tag of 58,800 Chinese Yuan — or just north of $9,000 American.Although you’d have to actually go to China to get it, the report suggests that despite the eye-catching price, the Zhengtu offers a relatively large cargo bed — complete with sides that can fold down — a touchscreen interior display, and the noise and vibration levels of a passenger car.
What this episode covers
For years, automakers have increased their focus on trucks and SUVs as much for their higher profit margins as the heavy demand from car buyers. Even the cheapest trucks in the North American market will set you back more than $25,000, and the prices for a leading pickup with all the bells and whistles — say, a Chevrolet Silverado High Country from General Motors — start at more than double that amount. An ocean away, however, GM is apparently much more interested in reaching the entry-...
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GM’s $9,000 Pickup
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