Go For No With Andrea Waltz

Send us Fan MailYou can’t control who says yes, but you can control how often you ask. That’s the uncomfortable truth at the heart of this Commission Code conversation with Andrea Waltz, co-author of Go For No and founder of Courage Crafters. We dig into why many salespeople quietly avoid rejection, then wonder why their pipeline feels thin and their results feel capped. We talk about the subtle ways assumptions sabotage sales, especially “selling from your own wallet,” where you project your budget onto the buyer and shrink the recommendation before they ever get a chance to decide. Andrea shares how “no awareness” helps you see where you’re playing it safe, and how setting “no goals” turns rejection into a measurable activity that drives more real conversations, better qualification, and more opportunities for yes. Morris adds a practical reminder: when you cut corners because a deal feels like a lock, you often discover objections too late. You’ll also hear a smarter approach to objections, including phrasing that invites honesty without putting prospects on the defensive, plus the importance of putting deal breakers on the table early so you don’t win a “bad yes” that turns into refunds and frustration. If you sell B2B, run a small business, or lead a team on commission, this is a grounded, confidence-building reset that makes the sales process feel cleaner and more human. If this helped you, subscribe for more, share it with a teammate who needs a mindset shift, and leave a quick review so more sellers can find the show. What’s one “big ask” you’ve been avoiding lately?Support the showCheck out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!