Go-to-Market B2B: da estratégia ao sistema de crescimento...

What this episode covers

Por que a maioria das estratégias de Go-to-Market falha no B2B?Neste episódio do LiveCast, recebemos Daniel Pires para uma conversa profunda sobre GTM Intelligence e como estruturar uma verdadeira máquina de crescimento B2B, baseada em dados, ciclos e decisões inteligentes.💡 Falamos sobre:Por que GTM não pode ser apenas um plano anualGo-to-Market como sistema operacional de crescimentoICP, TRM e foco estratégico de verdadeUso de dados e IA para priorização de contasBuying committee e vendas B2B complexasComo alinhar marketing, vendas e CS em ciclos contínuos🔥 Um episódio com visão estratégica, frameworks práticos e aprendizados reais para quem atua com crescimento, revenue e operações B2B.▶️ Assista agora e entenda como transformar estratégia em execução — e execução em crescimento previsível.-Host:Rafael Scucuglia: https://www.linkedin.com/in/rscucuglia/-Convidado:Daniel Pires | Linkedin: https://www.linkedin.com/in/daniel-pires-luiz-da-costa-013342/-👉Live UniversityLivro B2B na Prática: https://ibramerc.liveuniversity.com/b2b-na-praticaConheça nossos cursos: https://ibramerc.liveuniversity.com/ Siga nas redes sociais:📍Linkedin Live University: ⁠⁠https://www.linkedin.com/school/liveuuniversity/⁠⁠📍Instagram B2B - Ibramerc: ⁠⁠Instagram (@live.b2b)⁠⁠📍Instagram Live University: ⁠⁠Instagram (@live_university)⁠⁠📍Facebook Live University: https://www.facebook.com/liveuuniversity/

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Frequently Asked Questions

How long is this episode of Live University - LiveCast?

This episode is 41 minutes long.

When was this Live University - LiveCast episode published?

This episode was published on January 12, 2026.

What is this episode about?

Por que a maioria das estratégias de Go-to-Market falha no B2B?Neste episódio do LiveCast, recebemos Daniel Pires para uma conversa profunda sobre GTM Intelligence e como estruturar uma verdadeira máquina de crescimento B2B, baseada em dados, ciclos...

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