Go-To-Market Integration Planning Part 1

James Harris, Principal, Corporate Development Integration at Google (NASDAQ: GOOGL) When two businesses merge, the new company's success often depends on how well the go-to-market plan is executed. The combined company inherits the two businesses' customers, products, and respective sales and marketing channels. If not planned properly, the combined efforts can lead to customer confusion and lost sales.  In this episode of the M&A Science Podcast, James Harris, Principal, of Corporate Development Integration at Google, discusses go-to-market integration planning. Liked today's episode? Unlock over 60 courses taught by top-tier M&A practitioners by joining the M&A Science Academy. Use code "academy20%" on the sign-up page for a 20% discount, available on either monthly or annual plans. https://www.mascience.com/academy Want to learn about upcoming interviews, events, and industry trends? Sign up for our weekly newsletter. https://www.mascience.com/newsletter-signup  If you're a head of corporate development and looking to build up a world-class M&A team, reach out to me at [email protected]. This episode is sponsored by FirmRoom, the fastest virtual data room used to get deals done. Leave the pay-per-page world behind by going to https://firmroom.com/