Go-To-Market Strategies in Crypto | Jim & Myles

In this episode, Jim Parillo from Figment Capital, and Myles O’Neil from Delta, joined us to discuss positioning your product for success in crypto. We dive into the relative valuation game, the impact of token economics, and incentivization of users. Additionally, we unpack the phases of growth seen along the way, and identifying your users at each phase. Finally, we reflect on lessons learned from the founders that paved the way. Thanks for tuning in! -- Ledger, the global leader in digital asset security, proudly sponsors Bell Curve! As Ledger celebrates 10 years of securing 20% of global crypto, it remains the top choice for securing your assets. Buy a LEDGER™ device now, and build confidently, knowing your BTC, ETH, SOL, and more are safe. Buy now on https://shop.ledger.com/?r=1da180a5de00. -- Uniswap Labs is running a $15.5 million bug bounty for critical bugs found in Uniswap v4, the largest bug bounty crypto has ever seen! This bug bounty follows nine independent audits of the protocol, and aims to make it one of the most rigorously reviewed codebases ever deployed to Ethereum. You’ll find all the information you need about the bug bounty, from eligibility and scope to, of course, details about rewards and prize payouts in the following link: https://v4.uniswap.org/?utm_medium=podcast&utm_source=bellcurve&utm_campaign=11-24-v4 -- Earn, borrow, and build on your terms using Morpho! Morpho is a permissionless lending platform that allows anyone to earn yield and borrow assets with better rates. Its flexible, trustless infrastructure also empowers developers and businesses to build and tailor their own financial products. Whether you’re an individual, fund, fintech, or institution, Morpho is for you.  Get started today: https://app.morpho.org/?network=mainnet&spdl=99nsk9 -- Follow Jim: https://x.com/VelvetMilkman Follow Myles: https://x.com/MylesOneil Follow Mike: https://x.com/MikeIppolito_ Subscribe on YouTube: https://bit.ly/3R1D1D9 Subscribe on Apple: https://apple.co/3pQTfmD Subscribe on Spotify: https://spoti.fi/3cpKZXH Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ Join the Bell Curve Telegram group: https://t.me/+nzyxAvQ0Xxc3YTEx -- Timestamps: (0:00) Introduction (3:29) Positioning For Success in Crypto (7:59) The Relative Valuation Game (15:27) The Impact of Token Economics (30:31) Ledger Ad (31:06) Uniswap Ad (31:59) Morpho Ad (33:08) Incentivizing Users (40:20) Identifying Your User and Phases of Growth (55:05) Mercenary vs Missionary Founders (1:02:09) Lessons Learned From Past Founders (1:17:13) The Future of L1s -- Disclaimer: Nothing said on Bell Curve is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mike, Jason, Michael, Vance and our guests may hold positions in the companies, funds, or projects discussed.