Go-to-market: Traction Matters More Than Ever

Bocar Dia is Forum’s Manager Director, sitting at the intersection of investing and working 1:1 with portfolio founders through the early stages of building, including go-to-market, founder-led sales, and fundraising. As part of the founding team of the Enterprise product at Hootsuite, Bocar helped the business grow to well over $150M+ and 2,000+ employees in under seven years. Bocar continues to co-found, advise, coach and angel invest in SaaS startups from pre-seed to Series A. He is also currently a Sales Coach at the Harvard Business School, curator at revenue.fyi, and blogs at scalingto100.com.