Go To Market y ventas B2B en la era de la IA

What this episode covers

¿Cómo se construye una máquina de ventas B2B que triplica su facturación en un año? En este episodio, Corti recibe a Kai Brandt, cofundador de Enginy AI, para desgranar su estrategia de Go-to-Market (GTM).📩 Tips y contenido TOP de GROWTH en nuestra newsletter: https://p-h.es/newsletter-growthKai nos explica por qué la publicidad tradicional es un canal ineficiente para validar hipótesis y cómo han sustituido el "vender a ciegas" por el Signal-Based Prospecting: una metodología basada en señales de mercado que permite alcanzar hasta un 60% de tasa de respuesta.Descubre cómo utilizar la IA para personalizar mensajes a escala, cómo crear una marca personal que genere confianza y qué buscar en el talento para escalar un equipo de ventas de alto rendimiento.🌍 Más info sobre el episodio en: ⁠⁠⁠⁠⁠⁠⁠⁠https://producthackers.com/es/podcast/kai-brant-enginy-b2b/?utm_source=Podcast&utm_medium=descripcion💡 Temas destacados en esta entrevista:🔸El fin del "Spray and Pray" en las ventas B2B.🔸Cómo el contenido del fundador (Founder-led growth) acelera el funnel.🔸Estrategias de Social Prospecting para dominar LinkedIn.🔸Transformación organizacional: De empresas digitales a nativas en IA.

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This episode was published on March 4, 2026.

What is this episode about?

¿Cómo se construye una máquina de ventas B2B que triplica su facturación en un año? En este episodio, Corti recibe a Kai Brandt, cofundador de Enginy AI, para desgranar su estrategia de Go-to-Market (GTM).📩 Tips y contenido TOP de GROWTH en nuestra...

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