Go-to-network is the new go-to-market with David Connors, CEO of The Swarm

What if your next deal is already hiding in your network? In this episode, we sit down with David Connors, co-founder and CEO of The Swarm, the AI-powered relationship graph redefining outbound sales. From topping Product Hunt to integrating with platforms like Clay, HubSpot, and Gmail, David shares how to drive revenue through warm intros and network orchestration—no cold emails required.🔑 Key TakeawaysGo-to-Network > Go-to-Market: Cold outbound is saturated. Trust-based referrals are the future.The Great Ignore: Buyers are overwhelmed. AI tools must prioritize warm, authentic outreach.AI Assistants: Tools like Claude, Perplexity, Replit, and Lovable power fast ideation and prototyping.Public + Private Data: The Swarm maps your entire network—then enhances it with consented private data.Massively Improved Metrics: Higher meeting conversion, win rates, and retention from warm intros.🧠 Frameworks Discussed1. Go-to-Network MotionMap all company networks: team, investors, advisors, customersScore each connection: weak, familiar, strongUse intros and multithreading to support deal flowShift from chance to strategic orchestration2. Relationship FunnelTop of Funnel: AI tools filter and qualify at scaleBottom of Funnel: Humans build trust, close dealsNext Wave: AI assistants will nudge you to engage and grow your network📚 Resources & Tools MentionedThe Swarm – Warm intros powered by relationship intelligenceClay – Data workflows and enrichmentThe Swarm on Product Hunt – #1 Product of the DayReplit, Bolt, Lovable – AI prototyping platformsClaude, Perplexity – AI research assistantsDavid Connors on LinkedIn🧪 Try The SwarmFree Chrome extension for contact insightsAPI access for platform integrationBuilt for sales teams, VCs, recruiters, and dealmakers🎧 Subscribe & Join the CommunitySubscribe to the Newsletter – Weekly founder-first AI strategiesListen to the Podcast – Weekly founder conversationsJoin a Workshop – Monthly hands-on AI sessionsLiked the episode? Share it with a founder who needs smarter outbound strategies.__ryanestes.infoThe pod on ⁠TikTok⁠The pod on ⁠YouTube⁠The pod on ⁠Spotify⁠The pod on AppleSubscribe to the newsletter ⁠here⁠, for AI news, tools, and exclusive promos for founders.