‘Go With Your Gut’ - Lorraine Pringle

This week’s podcast is with Lorraine Pringle, founder of LOCA, a private community for brands and influencers. Following her career in fashion with some big brands, Lorraine aligned her values and passion and created a platform where she’s able to help and connect people to collaborate and develop ideas and partnerships. KEY TAKEAWAYS COVERED IN THE PODCAST Lorraine saw a gap in the market having worked in the fashion industry for years, she knew what the needs were and created a platform to connect people and help brands collaborate with influencers without the blocks and barriers. Lorraine was obsessed with fashion from a young age, creating fashion shows with magazines cutouts she took from her mum and aunties.  She would turn her parent’s bed into a runway and request her family to be audience members. Lorraine was the first in her family to go to University and moved to London, despite being told it wouldn’t work out for her! Her first job was with New Look as they opened up their first store in London, she set up their first PR office, and so began a long and successful career. When Lorraine felt the need for change and discussed her idea for LOCA with Caroline Rush, CEO of the British Fashion Council who in a pleasant turn of events became her co-founder. The meaning of legacy to Lorraine, is about what you leave behind, having fun and the fact that you’ve made a difference in the world. Her immediate legacy is this online space that she’s created with LOCA where people who have similar goals and ambitions in fashion and luxury come together to support, nurture and collaborate. With jewellery being a part of how we’re remembered, Lorraine thinks your jewellery shows your personality - more is more in her case! She has a wonderful story about the rings her and her husband wore when they were engaged and now they can’t separate them. Jewellery makes you feel warm and fuzzy and her stories prove that. Her three, lasting pieces of advice are to find out what your true values are and live by them; don’t forget about yourself and - go with your gut! Valuable words to listen to and the perfect end to our first series of ‘Design Your Legacy’. LINKS MENTIONED IN TODAY’S EPISODE LOCA Website Find LOCA on Instagram Find Lorraine on Instagram Roseanna Croft Jewellery Website  Find Roseanna Croft Jewellery on Instagram Find Me on Instagram