GoCar.ie Marketing a Pay-As-You-Go Car Brand episode artwork

EPISODE · May 4, 2014 · 9 MIN

GoCar.ie Marketing a Pay-As-You-Go Car Brand

from The Persuaders Marketing Radio Show & Podcast

In this podcast interview Niall Carson from Go Car describes the company's start -up marketing strategy. Go Car is Ireland's only car sharing initiative, offering short term car rental to members on a hourly basis. It's somwhat similar in concept to the hugely popular DublinBikes initiative, and has been enjoying huge growth rates since its launch, with over 30 locations now served by 50 cars. 

Episode metadata supplied by the publisher feed · Published May 4, 2014

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GoCar.ie Marketing a Pay-As-You-Go Car Brand

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