Gocha Hawkins on building a personal brand to scale a restaurant empire

For those of you that know Gocha Hawkins, the first thing that probably comes to mind is fashion. As a celebrity stylist and reality TV star, Gocha made a name for herself styling the rich and famous. In recent years, she’s turned her attention to the hospitality industry, launching a breakfast concept in Atlanta, Georgia. For most, this would have been a recipe for disaster but, surprisingly, the concept has thrived. Today we sit down to discuss how she made the transition from stylist to restaurateur and how she scaled to multiple locations and a product line in the midst of the pandemic.  For more information on her and her restaurants, visit https://gochasbreakfastbar.com/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars