God Hates a Coward: How to Be Bold, Unforgettable, and Lead Your Market with Rick Bennett

What if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares why playing it safe is the riskiest move you can make.   With host Tom Schwab, Rick shares how bold, category-defining messaging — built on what only you can say — is exactly what separates forgettable podcast guests from unforgettable ones. From hijacking conferences to making competitors famous, this episode is a masterclass in standing out, owning your market, and giving your audience a reason to remember you.   Timestamps From This Episode: [03:58] Larry Ellison and the birth of Ellison's Law [08:24] Using competitor logos and winning because of the fallout [13:06] The $15,000 Wall Street Journal ad that hijacked a conference  [16:56] What every podcast guest must be able to say [23:25] Why bold marketing has to start at the CEO level   Resources From This Episode: RickBennett.com InterviewValet.com PodcastInterviewMarketing.com