God in the Grind Ep. 6 | Featuring Dave Rivers (Head of Enthusiast Brand Management at Ford Motor Company)

In Episode 6 of God in the Grind, Joseph and Roberta Perry sit down with Dave Rivers, CMO of Ford Motor Company, to discuss faith, leadership, and purpose in the marketplace.Dave is a second-generation Ford employee with over 31 years of experience across marketing, sales, service, product development, and business strategy. Today, he leads Ford’s Enthusiast Brands, overseeing the legendary Bronco and Mustang nameplates with full P&L responsibility.Beyond the boardroom, Dave shares his powerful faith journey—having surrendered his life to Christ in 2015—and how that decision shapes how he leads, serves, and navigates pressure at the highest levels of business.This episode is for business leaders, entrepreneurs, and professionals who want to integrate faith with real-world leadership.🔔 Subscribe for more conversations on faith and work🎧 Available on Spotify, Apple Podcasts, and YouTube👍 Like, comment, and share to help spread the messageHashtags#GodInTheGrind #FaithInTheMarketplace #ChristianLeadership#FaithAtWork #MarketplaceMinistry #BusinessLeadership#Ford #LeadershipPodcast #ChristianBusinessAs a second-generation Ford employee, Dave heads up the Enthusiast Brands at Ford. With day-to-day focus on Bronco and Mustang, his responsibilities include overall P&L for each nameplate, the ownership experience and bringing to life the passion and enthusiasm the entire Ford team brings day in and day out to all Bronco and Mustang owners. Over his 31-year career, Dave has worked in a variety of leadership roles across Ford and Lincoln including marketing, sales, service, product development and business strategy. Most important to Dave is his faith in God, having surrendered his life to Christ in 2015! Dave lives in Troy, MI with his wife, Cindy, who he’s been married to for almost 30 years (May 2026). They have two children – Kate, who works for Liberty University as an Events Coordinator in the Office of Spiritual Development and Zach, who leads young adult’s ministry and global and local missions for Christ Fellowship Church in Kingsport, TN.