EPISODE · Nov 20, 2024 · 50 MIN
Godard Abel: Lessons from Scaling to $100M+ ARR (CEO of G2)
from The Executive Brand Podcast · host Finn Thormeier
I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every monthAfter scaling G2 to $100M+ ARR Godard shares his insights and talks about:- Strategic Focus as a CEO- GTM Strategies- The Importance of Founder-Market Fit- Why he loves Founder-Led Marketing- Navigating SaaS Categories and Market Positioning- The different Company Growth Stages- How to Raise Funds for First-Time Founders- Bootstrapping vs. Fundraising in Today's MarketGodard's Linkedin: https://www.linkedin.com/in/godardabel/G2: https://www.g2.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
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Godard Abel: Lessons from Scaling to $100M+ ARR (CEO of G2)
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