GOES Founder Camilo Barcenas on Transforming a Consumer App into an Enterprise Safety Solution

A 67-year-old man gets bitten by a snake in his backyard, nearly loses his leg at a trauma center, and his grateful donation to Stanford ends up funding a wilderness medicine app that's now saving lives across the country.Today we're talking with Camilo Barcenas about how he's translating 20 years of healthcare technology experience into keeping people safe in the great outdoors. Camilo is a technology entrepreneur who has worked on developing healthcare technology for nurses and doctors. He was involved in early digital transformation projects, including work on the first system to convert x-rays into digital files available across entire hospitals using PACS (Picture Archiving Communication System) technology. He also participated in deploying the largest electronic medical record system in the United States at Kaiser Permanente and was involved with technical standards and interoperability committees for electronic medical records.Currently, Camilo is the Founder and CEO of GOES, a company that "translates environmental risk to real time medically guided action.” The platform provides offline medical protocols and environmental risk assessments for outdoor activities, addressing risks like extreme heat, cold, air quality, wildlife, and disease-carrying insects. The company recently pivoted from a direct-to-consumer model to focus on B2B applications, particularly in industrial safety and public safety sectors. GOES was developed in partnership with wilderness medicine physicians, including Dr. Grant Lipman from Stanford's wilderness medicine fellowship program, and has 27 medical advisors specializing in outdoor medical considerations. The company has received recognition including the "electronic innovation of the year" award from the outdoor industry and has partnerships with organizations like Outside Magazine and Columbia Sportswear. Jon chats with Camilo about:his 20 year professional background developing Dabo Health and partnering with the Mayo Clinicfive years working on Stanford's new $2 billion hospital technology implementationthe missions of GOES: translating environmental risk to real-time medically guided actiondiscovering two key gaps in the product development processthe transition from consumer (B2C) to business (B2B) modelAI Integration, marketing & investmentsStay connected:Camilo on LinkedIn:https://www.linkedin.com/in/camilosavinglives/GOES Health:https://www.goes.health/https://www.instagram.com/goeshealth/This episode is supported by:Rocket Money Take control of your spending. Cancel unwanted subscriptions and reduce the rest with Rocket Money: RocketMoney.com/GORUNSuperfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free!