GoFundMe's Problem Wasn't the Product

GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected. This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness. Jason wants to help solve your impossible problem! Click the link below to sign up: https://entm.ag/levelup2026 Chapters: 00:00 – Intro 00:35 – GoFundMe's strange problem 02:10 – A quarter of fundraisers never get shared 03:10 – How GoFundMe spotted the gap 04:30 – Why better share buttons didn't work 05:15 – The four reasons people weren't sharing 07:00 – When the product isn't enough 08:30 – Fixing the sticking points, starting with titles 10:55 – Building the AI coach 12:45 – How the coach works day to day 14:00 – Is this just AI for AI's sake? 16:45 – A father's story 18:15 – Jason's book launch lesson: Asking is generous 19:50 – The paradox of help 20:15 – The best way to ask for help 21:30 – The results: More than double what they expected 22:15 – What's next for the coach Learn more about your ad choices. Visit megaphone.fm/adchoices