Going Above and Beyond: Pricing as a Tool for Sustainability

In this episode of the Pricing For The Planet Podcast, we have the pleasure of speaking with Vastani Saloni Firasta, professor at Emory University’s Goizueta Business School and author of Purpose Driven Pricing. Saloni discusses her journey in pricing and how it intersects with sustainability, offering valuable insights for companies looking to make a real impact on the planet. Saloni outlines the four key stages of sustainability maturity and emphasizes the importance of education, internal alignment, and the critical role of pricing in driving sustainability initiatives without compromising profitability.We explore practical examples, including the concept of Green Premium, societal impact through pricing, and the ways companies can make trade-offs to balance business goals and environmental responsibilities. Saloni also shares powerful real-world examples, such as the transformation of Alazar Park in Cairo, to illustrate the lasting societal benefits of well-thought-out pricing strategies.Follow Saloni on LinkedIn: https://www.linkedin.com/in/saloni-firasta-vastani-4b80121a/ ****Stay Connected with Pricing for the Planet:🌐 Website: https://www.pricingfortheplanet.com/📬 Newsletter: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.