Going against the status quo in business with Maddy from Paiv Creative

From not knowing what you want to do with your life, to making hard decisions and going against the 'norm' after university and taking a punt on yourself, that basically sums up the lovely Maddy!Maddy Russell, the founder of Paiv Creative, the branding designer who is on a mission to build brands that feel like home has a story that doesn't sound like everyone else's. When I asked Maddy to be a guest on the podcast it was because I was very aware of her work, especially for the likes of SheCanSheDid and The Parent Education Company. And in our pre-recording call, we chatted about the topic we could discuss.Having heard how she got to where she is, not following the status quo after university, sitting I those rooms and being told that she literally needed to be louder, to change herself to be successful, she said hell no to that and created a business that works for her.She attributes a lot of her success to simply knowing what was and wasn't for her. Clarity, such a powerful thing! I absolute loved chatting the Maddy and I hope you can resonate with her story. And as cliché as they may have seemed, be sure to check out what would Maddy of 2021 say to Maddy from 3 years ago - all stellar advice! Find, follow and work with Maddy: Website | Instagram