Going alcohol-free, with Luke Boase from Lucky Saint

'Dry January' might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it's time to take to take it seriously.   We cover:   The process of creating a low-alcohol beer What you drink if you're not 'drinking'? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movement LINKS: Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2Website: www.luckysaint.co Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html   LUKE BOASE Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.   FOLLOW US: ⠀     Luke / Lucky Saint   https://twitter.com/LuckySaintBeer?lang=en https://www.instagram.com/luckysaintbeer/ https://www.facebook.com/luckysaintbeer     Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]