Going All Out: How Passion and People Built a Cheer Empire episode artwork

EPISODE · Oct 29, 2025 · 50 MIN

Going All Out: How Passion and People Built a Cheer Empire

from The MotUS Edge

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their mission to create top-tier events that truly serve coaches, athletes, and parents. Plus, hear their take on what's changed most in today's youth and why understanding people is the heart of good business.   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   🔑 Keywords: All Out Brands, All Out Championships, cheerleading events, all star cheer, cheer competitions Florida, Spirit Cheer, cheer business, James Kersey, Emilee Fenn, cheer industry, The MotUS Edge Podcast, youth sports, cheer entrepreneurs, Prime Alliance, cheer event producers, Florida cheer events, cheer coaching, leadership in cheer, cheer event logistics, cheer competition management, cheer gym owners, cheer industry podcast, cheerleading business insights

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Going All Out: How Passion and People Built a Cheer Empire

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