Going Beyond Awareness to Build Trust and Inspire action: Leadership Lessons from 30 Years of Effective Vaccine Advocacy

What can decades of successful vaccine advocacy teach every patient organization?  Effective advocacy goes beyond raising awareness. It builds trust, removes barriers, collaborates with many partners, and empowers patients to make informed decisions. In this episode, host Eric Racine and co-host Courtney Fahey of Sanofi are joined by Amy Pisani, CEO of Vaccinate Your Family. Drawing from more than 30 years of leadership in vaccine advocacy, Amy shares lessons on how to combine scientific evidence with personal stories, work with trusted messengers, equip community partners with practical resources, and continually adapt as the information and public health landscapes change.In this episode, you'll learn about:What it takes for advocacy to go beyond awareness to remove barriers and improve patient access to care and prevention How to build trust through credible messengers, respectful communication, and collaborationEffective ways to combine personal stories and science to educate and inspire actionHow coalition building and strategic partnerships can strengthen advocacy efforts and impactPractical communication approaches, including the CASE method, to address concerns, build confidence, and support informed decisionsHow strong leaders evolve their organizations, adapt to changing needs and environments, and remain grounded in their mission over timeThis episode distills the foundations of effective advocacy into practical lessons every advocacy leader can put into action: building trust, mobilizing partners, removing barriers, advancing health policy, and improving health of the people you serve.