Going Deep with Influencer Marketing | Adam Hadi, Current

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP Marketing at Current - a digital banking app with more than three million users. Jess Overton is joined by Adam Hadi, VP of Marketing at fintech company Current. Listen or read the transcript below to learn how influencers are actually integrated into Current's product to drive user engagement; how Current strikes the balance between giving influencers creative license versus giving strict guidelines; and practical tips for getting started with influencer marketing.  Tune in here or read the edited highlights: https://www.is.com/community/podcasts/out-of-the-box/current-adam-hadi-influencer-marketing/

An episode of the Out of the Box podcast, hosted by ironSource Ltd, titled "Going Deep with Influencer Marketing | Adam Hadi, Current" was published on January 25, 2022 and runs 34 minutes.

January 25, 2022 ·34m · Out of the Box

Summary

In this episode of Out of the Box, our host Jess Overton, Director of Demand at ironSource Aura, sits down with Adam Hadi, VP Marketing at Current - a digital banking app with more than three million users. Jess Overton is joined by Adam Hadi, VP of Marketing at fintech company Current. Listen or read the transcript below to learn how influencers are actually integrated into Current's product to drive user engagement; how Current strikes the balance between giving influencers creative license versus giving strict guidelines; and practical tips for getting started with influencer marketing.  Tune in here or read the edited highlights: https://www.is.com/community/podcasts/out-of-the-box/current-adam-hadi-influencer-marketing/

Episode Description