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EPISODE / 9

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Going Digital

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When digital becomes a factor in an industry, its impact tends to be transformative - think of the music, transportation and hospitality industries as examples.  In the charitable sector, we're starting to see digital's impact on giving, so it's critical for charities and fundraisers to get their programs digital ready.  In this episode of The Ask we explore what charities need to do to "Go Digital" with the help of Kevin Pfuhl, Chief Strategy Officer and Managing Partner at advertising agency, Rain 43.

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Strong leadership, energy, fortitude, commitment, composure and even a sense of humour!

These were some of the characteristics that our Advisory Board members cited when we asked them what organizations need in order to remain resilient during tough economic times. While all these characteristics are valid and important, an additional two stood out for our Advisory Board as being particularly critical at times like these - agility and integration. In addition, they told us about the need to diversify, retool and look at planning differently.

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Transcript

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