Going Fee-Free: Reimagining Member Satisfaction

Stacy Armijo, the Chief Experience Officer at Amplify Credit Union, joins our host Drew Megrey to share her path to credit union leadership and discusses how Amplify has made strides to prioritize their member experience, including going fee-free on checking and savings accounts. Discussed in this episode:Diversity in product development and the importance of aligning products with the needs of diverse customer demographics.The strategic move towards fee-free banking, including the elimination of overdraft fees, prioritizing fairness, equity, and customer satisfaction.Technological evolution and its impact on industry adaptation, from open banking trends to the integration of virtual reality in financial experiences.