EPISODE · May 23, 2025 · 11 MIN
Going from market rejection to a 4.5x adoption rate
from Product Marketing Maestros: Tales from the Front Lines
In this episode, host Nitin Kartik sits down with Olga Skrebneva, Director of Product Marketing at Sumsub, to explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide.Olga shares an eye-opening case study on launching a non-document identity verification solution that challenged conventional compliance expectations.
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Going from market rejection to a 4.5x adoption rate
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This episode was published on May 23, 2025.
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