Going from market rejection to a 4.5x adoption rate

from Product Marketing Maestros: Tales from the Front Lines

In this episode, host Nitin Kartik sits down with Olga Skrebneva, Director of Product Marketing at Sumsub, to explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide.Olga shares an eye-opening case study on launching a non-document identity verification solution that challenged conventional compliance expectations.

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This episode is 11 minutes long.

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This episode was published on May 23, 2025.

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