Going Global - The Bottom Line

What this episode covers

Whether you're selling breakfast cereals, criminal tags or excavator buckets, expanding your business overseas can be a game changer. But when's the right time to export and which countries should you target? Evan Davis and guests discuss the ups and downs of trading internationally. They'll share their stories on why it can be easier to sell abroad than at home, how to adapt products for a new market and why doing your homework can ensure that nothing is lost in translation. Top tips on how to make exporting a business boost not a foreign flop. Guests:Sara Murray, Founder and CEO, BuddiGiles Turrell, CEO, WeetabixJacqui Miller, Director, Miller International.

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Frequently Asked Questions

How long is this episode of The Bottom Line?

This episode is 27 minutes long.

When was this The Bottom Line episode published?

This episode was published on March 12, 2015.

What is this episode about?

Whether you're selling breakfast cereals, criminal tags or excavator buckets, expanding your business overseas can be a game changer. But when's the right time to export and which countries should you target? Evan Davis and guests discuss the ups...

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